OPPORTUNITY

With a newly appointed CEO and the financial services context heavily shaped by the recent Hayne Royal Commission, NAB sought a partner to help roll out their Code of Conduct, purpose and values to their 40,000 global employees. Practicality, relevance, a focus on good decision making and behaviour change science were central to the success of this work.

WHAT WE DID

Spring Point supported a core project team to develop two key artefacts to support enterprise-wide rollout of the Purpose, Values and Code of Conduct. These included:

• Development of an organisation wide approach to rolling out the new and refreshed Code of Conduct, Purpose and Values that was leader led and made relevant to all team members
• Development of a 3-minute digital animation, to launch the campaign and to spearhead regular campaign reactivation. The purpose of the animation was to introduce the new code of conduct and related tools in a way that was practical and accessible to all employees, while leveraging key cognitive psychology principles to support better human decision making