Industry: EV Charging

Service area: Culture

JET Charge, established in 2013, initially focused on supplying and installing Electric Vehicle Chargers to promote EV sales in Australia. What started as a service offering for Tesla owners in Victoria, JET Charge has since become the leading EV charging player in Australia and is expanding into New Zealand. Their team, currently over 100 people, continues to grow rapidly. JET Charge is at the forefront of integrating EV charging into the Australian electricity grid through innovative tools, including energy management, smart charging, and demand response. They are committed to local development, aiming to cultivate the skills needed for Australia's transition to a low-emission future. 

Understanding culture at JET Charge

As a swiftly expanding enterprise looking to scale quickly to support the accelerating demand for EV charging solutions in Australia, JET Charge recognised the importance of cultivating an organisational culture that could power its strategic vision. JET Charge aimed to create an environment of diversity of thought, background, and experience, and at its core, employees who come to work excited and empowered – embodying qualities of humility, diversity, and ambition. 

To embark on this transformative journey, JET Charge sought a partner capable of providing a comprehensive assessment of its existing culture and develop a strategic and performance-aligned culture blueprint to guide its growth. They wanted to collaborate with a partner proficient in not only diagnosing their current cultural landscape, but also equipping them with the insights necessary for effective monitoring, actionable strategies, ongoing progress, and clear accountability, ensuring a cultural evolution aligned with their evolving organisational needs. 

What we did

• Leveraging our PerformX Culture Assessment we swiftly deployed the online culture survey to JET Charge’s 165 employees – achieving an 80% completion rate in two weeks. 
• At the same time, we reviewed JET Charge’s strategy and conducted 10 interviews with senior executives to understand and prioritise the organisation’s strategic and performance objectives to inform our culture blueprinting process. 
• On completion of the survey, we provided facilitated leadership debriefing and data and reporting across all of Jet Charge’s functional teams as well as a detailed insights report covering the entire organisation based on results. 
• Finally, in collaboration with JET Charge's senior leadership, we crafted a Culture Blueprint outlining the envisioned organisational culture and its evidential impact on strategic business objectives. This involved identifying the performance metrics most pivotal to achieving organisational success and aligned to the diagnostic findings. 

What’s next

The Blueprint is now being used to support JET Charge’s ongoing evidence-based culture action planning, enabling their leaders to develop the essential organisational practices required to manifest the desired culture. 

As part of our ongoing partnership, JET Charge is scheduled for a 12-month 'pulse check,' wherein we will conduct a re-diagnosis of the organisational culture. This step aims to validate the success of the culture change initiatives and ensure they continue to align with JET Charge's evolving needs and aspirations.