CREATING A COMPELLING EVP FOR CHANGING TIMES

Apr 27, 2022

Industry: Travel / Insurance

Service area: Transformation


CONTEXT AND CHALLENGE​

Following significant workforce disruption due to the global pandemic, our client, an iconic Australian organisation, experienced a clear office culture shift from ‘always in’ to ‘always out’. Over a two year period, a number of emerging performance challenges ensued, including increased staff attrition and difficulty with attraction, all despite a continued trend of positive engagement results.​

Without a clear understanding of what was driving these attraction and retention challenges in the ‘post pandemic’ corporate landscape, our client engaged Spring Point to assess, review, recut, and re-establish a compelling Employee Value Proposition that would help them stand-out, and build and retain a high performing team into the future.​

WHAT WE DID​

Spring Point is currently supporting our client through a program of work that not only explores traditional EVP factors, but also considers broader organisational performance conditions that we know are critical to the effectiveness of the work environment. These broader factors, whilst highly relevant to the employee experience, very often go unexplored in typical EVP and engagement work where priority is shown towards individual, rather than organisational factors. Some of which include:

 

  • Congruence between our work and decisions, and our purpose
  • Connectivity of work to achieving our strategy
  • Clarity of, and commitment to work priorities (i.e. we know what our priorities are and we commit to them)
  • Capacity to have ownership of and/or input into the way work is done (are decisions and work done at the right level)
  • Ease and effectiveness of collaboration across the organisation
  • Effectiveness of teaming as a way of doing great work
  • Speed and effectiveness of decision making


​Leveraging the Spring Point EVP Framework (below), which we use to fully understand and scope all elements of the employee value proposition, and complemented by our PerformX Diagnostic which captures the work practices that contribute to employee experience and organisational effectiveness, our approach casts a wide net, capturing the full spectrum of relevant EVP components and ensuring the right aspects are in focus.​


From the assessment phase we were then able to move confidently into the design phase of the process, culminating in an Accelerated Solution Design workshop, which will inform critical capability, leadership, culture and communication initiatives to drive a compelling EVP, and enable our client to gain competitive advantage in the hard-fought talent market, as well as retain their high performing team over time.​


Get in touch if you'd like to chat more about your EVP.


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